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AW26: THE ESSENTIALS / DROP #2   |   DISCOVER

NOYOCO silhouette in a dark coat in the studio.
Portrait in a light NOYOCO trench.
Silhouette in a long NOYOCO wool coat.
NOYOCO silhouette in a sage green set.
Portrait in a striped NOYOCO shirt.
Two NOYOCO silhouettes in natural tones.

NOYOCO · PARIS · SINCE 2016

Tailoring in motion

NOYOCO designs in Paris a contemporary wardrobe where tailoring meets workwear and utility clothing. Clean lines, relaxed volumes and proportions designed to move with the body.

Unisex city classics, easy to layer and live in, made in Europe from natural materials.

  1. 01

    Relaxed tailoring

    Clean lines, soft volumes and elegance without rigidity.

  2. 02

    Natural fabrics only

    Fibres selected for their feel, drape and real life.

  3. 03

    Made in Europe

    Production followed with our European teams and partners.

Two NOYOCO silhouettes in light tones in the studio.

The studio

Between Paris and Bucharest

It is a love story between Louis and Floriana that has woven a lasting connection between Paris and Bucharest.

The vision, cuts and silhouettes begin in Paris. In Bucharest, our team supports development, fitting and quality control depending on the garment, alongside a network of European partners for weaving, knitting and manufacturing.

This dual grounding makes NOYOCO singular. It keeps us close to the product, the gestures and the people who make it, while connecting them with our community, our tastes and our Parisian identity.

PARIS · BUCHAREST · EUROPEAN PARTNERS

NOYOCO / WORK IN PROGRESS PARIS — BUCHAREST / 2026

STUDIO

01 / RESEARCH & DEVELOPMENT

From fabric to prototype, every collection is built close to the product. Cut, fit, refine — until the line feels inevitable.

A NOYOCO jacket being refined during a studio fitting.
FITTING / 01BUCHAREST
Photographer, crew and model during a NOYOCO campaign shoot.
CAMPAIGN / 02PARIS
Silhouette against a studio backdrop crossed by natural light.
SILHOUETTE / 03NATURAL LIGHT
NOYOCO photo crew and model during a low-angle shot.
SHOOT / 05ON SET
NOYOCO campaign crew seen from the staircase.
MOVEMENT / 06CREW
A NOYOCO jacket being checked in motion at the studio.
A NOYOCO jacket being checked in motion at the studio.
CONTROL / 04 · PROTOTYPENOYOCO
Portrait of Floriana Sandu, NOYOCO archives 2022.

Head of Design

Technique in service of design

As the studio’s Head of Design, Floriana develops every piece down to its smallest detail, from the initial intention to the final prototype. Volume, proportion, construction, pattern cutting, technical choices and finishing: she ensures that a garment moves from drawing to production without losing its original idea.

Her creative eye is grounded in this command of the product. She adjusts a line, balances a silhouette and refines a collar, sleeve or drape until it feels inevitable. This alliance of technical precision and design instinct gives NOYOCO’s collections their coherence, ease and identity.

FLORIANA SANDU · HEAD OF DESIGN

Hands working on dark fabric in a European workshop.

From touch to silhouette

Natural fabrics only

Everything begins with touch. The hand of wool, the freshness of linen, the softness of cashmere, the structure of cotton: each material suggests a volume, a use and a way of moving.

NOYOCO works exclusively with natural fibres selected for their quality, comfort and ability to age well. Some come from existing stocks; others are developed with recognised European spinners and weavers.

Composition, available origin and manufacturing location are stated garment by garment, connecting the feeling of the clothing with the concrete story of how it was made.

WOOL · CASHMERE · COTTON · LINEN

Personal archive collage with a sunglasses portrait, handwork, sea and vegetation.

An inner compass

A singular way of being

Among the figures who shaped NOYOCO’s imagination is Louis’s father. Free and impossible to categorise, he was a deep-sea diver, cabinetmaker and modern-day explorer. He could be found in the Amazon, in Indonesia or back in the city between two journeys.

He also drafted his own patterns, made his clothes and wore one-of-a-kind ensembles as a way of being.

Effortless elegance, intact curiosity and a feel for the right gesture. More than a founding story, a compass: make with your hands, stay open and look again.

PERSONAL ARCHIVES · BETWEEN TWO SEAS

2016 — 2026

Ten years of creation

Collections, silhouettes and encounters form a living archive. A decade of experiments, materials and shapes to carry forward.

NOYOCO AW26 campaign, two figures behind ribbed glass
Notes from the studio

New pieces, materials and places. A letter from NOYOCO, about once a week.

NOYOCO AW26 studio notes with fabrics, silhouettes and a jacket sketch

NOYOCO / AW26

Notes from the studio.

New collections, natural fabrics and occasional invitations. Subscribe and enjoy 10% off your first order.

NOYOCO / PARIS

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